Thursday, August 23, 2012

Microsoft Mixes It Up...A Little

Today, our beloved old dinosaur, Microsoft, unveiled their first logo redesign in 25 years, taking the familiar multi-colored flag and squaring it off to form more of a, well, window.  It’s one of the many changes the company is making in preparation for the Windows 8 launch, said Jeffrey Meisner, general manager of brand strategy.
“Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months,” Mesiner wrote on the company’s blog.
The new logo is inspired by the company’s brand values, fonts and colors, he explained.
“The symbol is important in a world of digital motion … the symbol’s squares of color are intended to express the company’s diverse portfolio of products.”
The revision comes, Meisner said, ahead of “one of the most significant waves of product launches in Microsoft’s history.”
Frankly, it looks to me like the breeze died down and the old wavy flag logo came to a sudden stop. In light of what Meisner said about "digital motion" I'd say that the new symbol expresses less energy compared to the fanciful designs of Microsoft's past, and since the company has been around since 1975, they are no strangers to logo changes. Check out some of the previous designs that Bill and company had to offer.


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  2. Didn't they learn anything from the Gap, faux-modernizing its logo?

    Personally, I'd love it if they just went back to the 1975 logo. It's so future-primitive.