But how do you market and sell a game that contains only a dot, a line and a wall of bricks to millions of sweaty, greasy teenage kids who can't wait to hop into their station wagons and cruise on over to Kay Bee Toys to pick up the latest radical game cartridge?
|Not real, but an incredible simulation.|
Nope, not what you're thinking about at all when you're eight years old and spinning a paddle in your hand -- sorry, that sounded weird. But believe it or not, this approach ended up working well for Atari and having been initially run by a bunch of stoners and hippies anyway, they were very up on the idea of dedicating a fair amount of cash and resources to art and design right from the start.
So wouldn't you know it, some forty-odd years later and long after the original company imploded, someone has finally put together a book chronicling this hitherto overlooked aspect of our favorite video game behemoth, and it's available today in hardback.
Penned by Chicago-based designer, Tim Lapetino, The Art of Atari gives the reader a comprehensive overview of the various design initiatives employed by Atari over the course of its entire history and reveals the stories behind them as well.
From the official site:
"THE ART OF ATARI is the first official collection of such artwork. Sourced from private collections worldwide, this book spans over 40 years of the company’s unique illustrations used in packaging, advertisements, catalogs, and more.
Includes a comprehensive retrospective collecting game production and concept artwork, photos, marketing art, with insight from key people involved in Atari’s rich history, and behind-the-scenes details on how dozens of games featured within were conceived, illustrated, approved (or rejected), and brought to life!"
Pick up your copy for only $39.99 from their site by clicking the link below!
VISIT THE MAIN ART OF ATARI SITE HERE FOR MORE INFO
BONUS VIDEO: INTERVIEW WITH THE AUTHOR, TIM LAPETINO