Most American geeks are, by nature, consumer-oriented, which is no real surprise as this is the kind of society we live in. Consequently, many geeks, myself included, end-up working in marketing or advertising. Personally, I've always loved ads of all kinds and the alternate reality they provoke within my flaky mind. In the world of advertising, everyone is rich, happy, sexy and has nothing better to do than worry about than their own comfort and security and the comfort and security of those around them. Now if that isn't the American dream I don't know what is. So imagine my excitement when I discovered a website that hosts tens of thousands of vintage print ads and makes them available for general perusal, some dating all the way back to the 1800s!